Privacy Policy

Privacy Policy for Block The Blue

Effective Date: November 11, 2024

Introduction

Block The Blue (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy informs you of our policies regarding the collection, use, disclosure, and protection of your information when you use our website, www.blocktheblue.com (the “Website”), to purchase our blue light blocking glasses for gaming. This policy also explains your rights regarding your personal data under the General Data Protection Regulation (GDPR) and how you can exercise them.

1. Data Collection

We may collect the following types of personal data:

  • Personal Information: When you create an account, make a purchase, or contact us, we may collect your name, email address, postal address, payment information, and other information required to fulfill your order or respond to inquiries.
  • Technical Data: When you visit our website, we may automatically collect information such as your IP address, browser type, operating system, device type, pages visited, and time spent on our Website.
  • Cookies and Tracking Data: We use cookies and similar technologies to enhance your browsing experience and analyze site usage.

2. How We Use Your Information

We use your personal data for the following purposes:

  • Order Processing: To fulfill orders, deliver products, and communicate with you regarding your purchases.
  • Customer Support: To respond to inquiries, provide support, and address any concerns.
  • Marketing: To send promotional content and product updates if you have provided your consent for marketing communications.
  • Website Improvement: To understand and analyze how our website is used, helping us improve functionality and user experience.
  • Legal Compliance: To comply with applicable laws, regulations, and legal requests.

3. Legal Basis for Data Processing

In compliance with the GDPR, we process your personal data on the following legal bases:

  • Consent: Where you have given us consent to process your data for specific purposes, such as marketing communications.
  • Contractual Necessity: When data processing is necessary to perform a contract, such as fulfilling your purchase of products.
  • Legal Obligation: To comply with legal requirements, such as tax regulations and fraud prevention.
  • Legitimate Interests: For purposes such as improving our services, ensuring security, and managing business operations, except where these interests are overridden by your rights and interests.

4. Data Storage and Retention

We store your personal data securely on servers located in the United Kingdom. We retain personal data only as long as necessary for the purposes outlined in this Privacy Policy, considering legal requirements, business needs, and your individual preferences.

  • Retention Period: We keep your personal data for the duration of your relationship with us, plus any additional retention period required by law (e.g., accounting or legal reporting obligations).

5. Data Sharing and Disclosure

We may share your personal data with third parties as follows:

  • Service Providers: We may engage third-party companies and individuals to facilitate our services (such as payment processors, delivery companies, and IT service providers). These third parties are contractually obligated to use your data only for specified purposes and to protect your data.
  • Legal Compliance and Security: We may disclose your information when required by law or to protect our rights, privacy, safety, or property.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity, subject to the same protections outlined in this Privacy Policy.

6. Your Rights Under GDPR

As an individual in the European Economic Area (EEA), you have specific rights under the GDPR:

  • Right to Access: You may request a copy of your personal data and inquire about how we process it.
  • Right to Rectification: You can ask us to correct any inaccuracies or incomplete information.
  • Right to Erasure: You may request the deletion of your personal data, subject to any applicable legal obligations.
  • Right to Restrict Processing: You may request that we limit the processing of your personal data under certain conditions.
  • Right to Data Portability: You may request that we transfer your data to another organization or directly to you, in a structured, commonly used format.
  • Right to Object: You may object to data processing based on our legitimate interests, or to receiving direct marketing messages.
  • Right to Withdraw Consent: Where processing is based on consent, you can withdraw your consent at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month, in compliance with GDPR requirements.

7. Security Measures

We take the protection of your personal data seriously and have implemented appropriate technical and organizational measures to safeguard your information, including:

  • Encryption: Data is encrypted during transmission to prevent unauthorized access.
  • Access Controls: We restrict access to personal data to authorized employees and contractors who need it for specific tasks.
  • Regular Audits: We periodically review our data processing practices to ensure compliance with security standards and data protection laws.

However, please note that no data transmission or storage system is completely secure, and we cannot guarantee the absolute security of your information.

8. International Data Transfers

If you access our website from outside the United Kingdom, please note that your information may be transferred, stored, and processed in the UK. Any transfer of data outside the European Economic Area (EEA) is conducted in compliance with the GDPR, using appropriate safeguards such as Standard Contractual Clauses.

9. Cookies and Tracking Technologies

We use cookies to enhance your experience on our website, such as by remembering your preferences and tracking your interactions with our website. You may adjust your browser settings to refuse cookies, though some functionality may be affected. For more details, please refer to our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of such sites. Please review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our data processing practices, legal requirements, or business operations. We will notify you of significant changes by posting the revised policy on our website and updating the effective date at the top of this page.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data processing practices, please contact us at:

  • Email: [email protected]
  • Address: Block The Blue, 4 Laurel Grove, Farnham, GU10 4UA, United Kingdom

This Privacy Policy is designed to meet GDPR requirements and to ensure transparency and user privacy protection at Block The Blue. By using our website, you agree to the terms outlined in this policy.